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E-NEWSLETTER ARCHIVES

Database Screams!
The DMSI e-NEWSLETTER... Rants and raves from the database pros at DMSI.
Serving 4000+ Marketing Pros Worldwide

March-April 2008 Issue - (Click here to see full article)
  The Professor's Corner: Seamless Integrated Marketing - seeing is believing!
  Attention MOM Users: Join the new MOM Executive Discussion Forum
  Business Intelligence in the 21st Century

January-February 2008 Issue - (Click here to see full article)
  The Professor's Corner:  Social Networking -- Not Your Daughter's Facebook!
  The Challenge of Multi-Channel Marketing Database
  Marketing Position Listings for 2008
  Database Marketing Position Listings for 2008
  How Desktop Marketing Position Listings for 2008

October 2007 Issue
  The Professor's Corner:  New Grads Seize the Web as Their Channel of Choice
  The Challenge of Multi-Channel Marketing
  Ready for your next DM Career Move?

June - July 2007 Issue
  The Professor's Corner:  8 Database Tips to beat the Postage Increase
  WiseGuys Case Study: Compact Appliance
  Eye Candy - and other delights from WiseGuys enhancements!
  DMSI addresses USPS National Sales Reps

Nov - Dec 2006 Issue
  The Professor's Corner:  8 Database Tips to beat the Postage Increase
  WiseGuys News:   DMSI wins Database Excellence award at NCDM
  WiseGuys Case Study: - Supporting Marketing and Sales at Alamo
  Ease of Use is Not The Answer: Part 1

May - June 2006 Issue
  The Professor's Corner:  Is E-Marketing "Back to the Future"?
  WiseGuys Case Study:  Building Multi-Channel Analytics on the Desktop
  Database Marketing:   Are You Getting Your Money's Worth?

March - April 2006 Issue
  The Professor's Corner: Today's Forecast - The difference between Data and Information
  WiseGuys featured in Catalag Success magazines
  Database Marketing: Increasing Sales and Keeping Customers Happy

Jan - Feb 2006 Issue
  The Professor's Corner: Love Me Two Times - Getting That Elusive Second Order.
  Data Mining: Past, Present and Future
  The Art of Consumer Database Marketing - 3 Questions Every Consumer Marketer Should Ask Themselves.

Nov - Dec 2005 Issue
  The Professor's Corner: B-B Marketing Database Systems 1-001 - Get Out Your Chess Board.
  WiseGuys Case Study: The Alamo Group
  Holiday Appeal for a Good Cause: Protecting our Children

Sept - Oct 2005 Issue
  DMSI to teach "Fundamentals of Database Marketing"
  Access Rules: The best solution for low-tech marketing database processing
  Who is your best customer? The 80-20 rule of RFM Analysis
  My Summer Vacation - a visit to Kauai Coffee Company

July - Aug 2005 Issue
  WiseGuys CrossSell module - beats Amazon side-by-side!
  DMSI to teach "Fundamentals of Database Marketing"
  Introducing the MOM Dashboard: Executive level reports

May - June 2005 Issue
  DMSI Benchmarking Helps AARP with Strategic Focus
  Modeling Versus RFM - Which Works Best for You?
  WiseGuys Matchback Response Reporting - See What Works!
  Database Marketing Positions Available

Jan - Feb 2005 Issue
  Bridging the Gap in 2005
  WiseGuys featured in "Inside Direct Mail" trade journal
  WiseGuys links to Constant Contact® email marketing service
  eCommerce & Catalog Systems Forum - Conference in New Orleans, March 3-4

Nov - Dec 2004 Issue
  CSI to provide Database Marketing services, powered by WiseGuys!
  WiseGuys extends Interface capabilities with 5 software packages
  Eyeball Data Mining - "Who you gonna believe: your own eyes, or me?"
  Holiday Appeal for a good cause: Protecting our Children

Sept - Oct 2004 Issue
  Why not RFM? 4 Most Common Objections
  MOM and Ecometry users: WiseGuys training planned for October in St. Paul.
  Risk Factor influence in LTV Formulation
  WiseGuys Ver. 1.5 Introduces Advanced Householding!

July 2004 Issue
  "Browsing Behavior" - A New Application of RFM Analysis
  WiseGuys Marketing Software to Link with Ecometry
  Data Modeling options - Breathe New Life into Your Marketing!

May 2004 Issue
March 2004 Issue
January 2004
Fall Issue, October 2003
Summer Issue, August 2003
Spring Issue, May 2003
Winter Issue, February 2003
Fall Issue, October 2002










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DATABASE SCREAMS!

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