The DMSI e-NEWSLETTER... Home of WiseGuys^TM, 2006 NCDM Natl. Database Marketing Award Winner
Serving 4000+ Marketing Pros Worldwide

Fall 2009 Issue
WiseGuys CRM Launch: Drive Response - Deliver ROI
The Professor's Corner: The Good Enough Revolution
WiseGuys CRM: FAQ
Database Marketing: Two New Books
Positions Wanted: Senior Marketing Executive
How Desktop Marketing Solutions Inc. Can Help You!

September-October 2008 Issue
The Professor's Corner: Multi-Channel Matchback: 6 Rules to Live By
WiseGuys Marketing Software: A Review by David Raab
Yesmail: WiseGuys Say Yes! to Yesmail

July-August 2008 Issue
The Professor's Corner: Top 5 Ways to Misuse and Abuse RFM Analysis
Attention MOM Users: MOM Extractor Shareware Utility Now Available
A New Look at Lifetime Value

March-April 2008 Issue
The Professor's Corner: Seamless Integrated Marketing - seeing is believing!
Attention MOM Users: Join the new MOM Executive Discussion Forum
Business Intelligence in the 21st Century

January-February 2008 Issue
The Professor's Corner:  Social Networking -- Not Your Daughter's Facebook!
The Challenge of Multi-Channel Marketing Database
Marketing Position Listings for 2008
Database Marketing Position Listings for 2008
How Desktop Marketing Position Listings for 2008

October 2007 Issue
The Professor's Corner:  New Grads Seize the Web as Their Channel of Choice
The Challenge of Multi-Channel Marketing
Ready for your next DM Career Move?

June - July 2007 Issue
The Professor's Corner:  8 Database Tips to beat the Postage Increase
WiseGuys Case Study: Compact Appliance
Eye Candy - and other delights from WiseGuys enhancements!
DMSI addresses USPS National Sales Reps

Nov - Dec 2006 Issue
The Professor's Corner:  8 Database Tips to beat the Postage Increase
WiseGuys News:   DMSI wins Database Excellence award at NCDM
WiseGuys Case Study: - Supporting Marketing and Sales at Alamo
Ease of Use is Not The Answer: Part 1

May - June 2006 Issue
The Professor's Corner:  Is E-Marketing "Back to the Future"?
WiseGuys Case Study:  Building Multi-Channel Analytics on the Desktop
Database Marketing:   Are You Getting Your Money's Worth?

March - April 2006 Issue
The Professor's Corner: Today's Forecast - The difference between Data and Information
WiseGuys featured in Catalag Success magazines
Database Marketing: Increasing Sales and Keeping Customers Happy

Jan - Feb 2006 Issue
The Professor's Corner: Love Me Two Times - Getting That Elusive Second Order.
Data Mining: Past, Present and Future
The Art of Consumer Database Marketing - 3 Questions Every Consumer Marketer Should Ask Themselves.

Nov - Dec 2005 Issue
The Professor's Corner: B-B Marketing Database Systems 1-001 - Get Out Your Chess Board.
WiseGuys Case Study: The Alamo Group
Holiday Appeal for a Good Cause: Protecting our Children

Sept - Oct 2005 Issue
DMSI to teach "Fundamentals of Database Marketing"
Access Rules: The best solution for low-tech marketing database processing
Who is your best customer? The 80-20 rule of RFM Analysis
My Summer Vacation - a visit to Kauai Coffee Company

July - Aug 2005 Issue
WiseGuys CrossSell module - beats Amazon side-by-side!
DMSI to teach "Fundamentals of Database Marketing"
Introducing the MOM Dashboard: Executive level reports

May - June 2005 Issue
DMSI Benchmarking Helps AARP with Strategic Focus
Modeling Versus RFM - Which Works Best for You?
WiseGuys Matchback Response Reporting - See What Works!
Database Marketing Positions Available

Jan - Feb 2005 Issue
Bridging the Gap in 2005
WiseGuys featured in "Inside Direct Mail" trade journal
WiseGuys links to Constant Contact® email marketing service
eCommerce & Catalog Systems Forum - Conference in New Orleans, March 3-4

Nov - Dec 2004 Issue
CSI to provide Database Marketing services, powered by WiseGuys!
WiseGuys extends Interface capabilities with 5 software packages
Eyeball Data Mining - "Who you gonna believe: your own eyes, or me?"
Holiday Appeal for a good cause: Protecting our Children

Sept - Oct 2004 Issue
Why not RFM? 4 Most Common Objections
MOM and Ecometry users: WiseGuys training planned for October in St. Paul.
Risk Factor influence in LTV Formulation
WiseGuys Ver. 1.5 Introduces Advanced Householding!

July 2004 Issue
"Browsing Behavior" - A New Application of RFM Analysis
WiseGuys Marketing Software to Link with Ecometry
Data Modeling options - Breathe New Life into Your Marketing!

May 2004 Issue
March 2004 Issue
January 2004
Fall Issue, October 2003
Summer Issue, August 2003
Spring Issue, May 2003
Winter Issue, February 2003
Fall Issue, October 2002