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eWise Product Page
 eWise is a database marketing analysis tool , specifically
designed for small-to-mid-size e-marketers moving into multi-channel
marketing.
eWise leverages the core technology of our award-winning
WiseGuys
database marketing software. It provides e-marketers with the advantage
of a robust system for measuring multi-channel marketing campaigns,
without the rigor involved in using most traditional database marketing
solutions.Why e-marketers are embracing multi-channel marketing The online playing field has reached a plateau for e-commerce companies. What used to be a thriving niche business is now more difficult, due to two principal reasons: a significant drop in natural search rankings and a sharp increase in Pay-per-Click (PPC) competition. This level playing field has forced traditional e-commerce companies to embrace a multi-channel approach. How eWise helps With eWise, you can easily and more effectively monitor multi-channel marketing campaigns to: 1. See which promotion is driving Web sales - track multi-channel marketing influences (retail, direct mail, e-mail, Web). 2. Promote cross-sell products, just like Amazon - analyze product interactions and then cross-sell to targeted customers. 3. See how often Web customers have repeat sales - measure customer loyalty. 4. Target those customers most likely to respond - segment customers for specific promotions. 5. See ROI for each marketing dollar spent - calculate customer lifetime value. 6. See who is buying what - view drill-down results of your customers and orders. 7. See which e-mail lists are working - track prospect conversions from e-mail campaigns. 8. Know how often to e-mail customers - track customer response from e-mail promotions. 9. See if customers would have ordered anyway - test your promotions. 10. Cutting-edge e-mail delivery - interface with Constant Contact for easy e-mail broadcast. eWise real-world examples We've helped our clients face and overcome a new set of challenges over the last year, and also demonstrated that e-commerce and direct mail can work together. Here are some examples:
Pricing A desktop or server version of eWise is offered at $1,990 for 2 concurrent users; unlimited non-concurrent users. eWise seamlessly integrates with leading commercial applications, including
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