DMSI provides marketing database software and consulting services

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July, 2010: DMSI announces upgrade to WiseGuys CRM.
DMSI has recently re-launched it’s award winning WiseGuys CRM application on a SQL platform. As in the past, WiseGuys CRM helps small to mid-sized businesses send marketing communications automatically to customers when they are likely to buy, with offers targeted specifically to them.

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June 2010: DMSI develops Buying Cycle feature for WiseGuys CRM
DMSI has recently installed a Buying Cycle algorithm, as part of a retention project for a WiseGuys CRM client. By analyzing the length of buying cycles by product class, the client can answer the question “at what point should I consider a customer as lapsed”.