As a valued DMSI customer, you can trust that your software solutions will be grounded in sound database marketing theory and practice. Our "Seal of Approval" is demonstrated by the affiliation between DMSI and Johns Hopkins University. Bruce Gregoire, President of DMSI, is an Adjunct Professor at JHU, and teaches the Marketing Information Systems course.

Course content also emphasize decision support systems, database marketing, and software for building customer databases, developing spreadsheets, and planning projects. Intensive applications in marketing through case discussion, problem analysis, and software practices constitute the methodology for this course.

Beginning in 2005, this course was expanded to provide an introduction to the rapidly changing field of InteractiveMarketing, including its component topics of Direct Response Marketing, Internet Marketing, and Customer Relationship Management (CRM).

What Johns Hopkins University means to our clients:
The DMSI affiliation with JHU has specific benefit to our clients. Our network of marketing faculty and students represent some of the leading organizations in the mid-Atlantic region, such as AOL, AARP, Compaq, EDS, and Verizon. Through this professional network, we are exposed to cutting-edge approaches in database-driven marketing and e-commerce. We convert this learning into better database solutions, which we pass along to you each and every time you contract for our services!

JHU Marketing Information Systems Course:
Students investigate the impact of information systems in marketing decision making. Topics include design, conceptualization, implementation, and management of both information systems and marketing databases. Course content also emphasize decision support systems, database marketing, and software for building customer databases, developing spreadsheets, and planning projects. Intensive applications in marketing through case discussion, problem analysis, and software practices constitute the methodology for this course.

A specific emphasis is placed on RFM (Recency, Frequency, and Monetary Value) analysis, using hands-on application of MS Access software. Also, students study the important implications of Lifetime Value Analysis to customer loyalty programs.

For further information about the DMSI affiliation with JHU, contact Bruce Gregoire directly at (703) 941-8109.