Cutting Edge Solutions You Can Trust

As a valued DMSI client, you can trust that your software solutions will be grounded in sound database-driven marketing theory and practice. Our "Seal of Approval" is demonstrated by the affiliation between DMSI and Johns Hopkins University. Bruce Gregoire, President of DMSI, is an Adjunct Professor at the Carey School of Business at JHU.  He founded and currently teaches the CRM (Customer Relationship Management) course at the graduate level.

JHU CRM Course Content:

The CRM course content begins with an introduction to direct marketing, customer profiling, segmenting and analytics, targeting, data mining, and evaluating approaches for implementing database marketing solutions. It then proceeds to highlight four categories of CRM: Strategic CRM, Operational CRM (including Marketing Automation and Sales Force Automation), Analytical CRM, and Collaborative CRM. 

What CRM at Johns Hopkins University means to our clients:

The DMSI affiliation with JHU has specific benefit to our clients. Our network of marketing faculty and students represent some of the leading organizations in the mid-Atlantic region, such as AOL, AARP, Compaq, EDS, and Verizon. Through this professional network, we are exposed to cutting-edge approaches in database-driven marketing, CRM and e-commerce. We convert this learning into better database solutions, which we pass along to you each and every time you contract for our services!

For further information about the DMSI affiliation with JHU, contact Bruce Gregoire directly at (703) 941-8109.