Background: Levick Strategic Communications, Washington DC, is the worldwide leader in legal media. Levick has provided public relations consulting to nearly one-half of the AmLaw 100 and over one-third of the Global 100. The firm's clientele also includes a rich diversity of midsize and smaller law firms, including the top litigation boutiques in the world.

Levick presented a challenge: it wanted to upgrade a CRM application to create a customer centric approach, and help build customer relationships.

Solution: DMSI recommended an audit of Levick's current CRM application. The DMSI audit used a standardized benchmarking methodology, customized for Levick, to assess the maturity level of Levick's current CRM software and operational procedures. The benchmarking approach examined Levick's marketing objectives and how well they were being met with the current CRM software. DMSI provided both short- and long-term recommendations on how Levick can meet its customer goals.

Levick is now using these recommendations to select a CRM vendor and software application to be implemented later this year.

Desktop Marketing Solutions saved us over $50,000. With Bruce Gregoire's insightful and timely recommendations we were able to enhance our CRM solution to suit our needs. Stacey Wright, Business Development Manager Levick Strategic Communications