MARKETING DATABASE SERVICES

We specialize in applying and customizing off-the-shelf software packages to meet your business needs. Our approach is simple:

1. Perform a FREE audit to establish your marketing needs and system requirements.
2. Acquire, install, and customize the right software package.
3. Dedupe and consolidate your customer contact information.
4. Import your customer files into the selected software database.
5. Build powerful queries that allow you to run custom file segmentations, generate mailing lists and analyze mailing response.
6. Provide ongoing support and retraining, if needed.

Calculate RFM^SM - RFM (Recency, Frequency, & Monetary Value) works under the principle that all customers are not created equal, so you need to score them. DMSI software can score each customer in your database based on their purchase history. With this approach, you can target your customers and reduce promotion expense.

Normalize^SM - This process gathers multiple name and address records into a consolidated group, usually by organization. For DMSI clients, normalization helps sales & marketing pros identify multiple contacts within an organization (which is highly valued in B-B marketing).

Convert^SM - This one-time process converts name, address, and transaction information from a source database to a target database. Conversion processes are often required when new software is introduced, so that legacy data can be transferred. DMSI specializes in Quickbooks conversion to larger relational systems.

1. DoubleTake software package
2. Customized DMSI Access programs (e.g. for Yahoo stores imports to M.O.M).
3. Merge/Magic software (for Telemagic and/or Goldmine)

Integrate^SM - This approach creates an integrated database by linking sales & marketing data from multiple client sources. This process uses Data Junction, a powerful application that links multiple files of all types.

Recommend^SM - This "recommendation engine" (also known as "collaborative filtering") process is similar to what Amazon.com provides when it recommends a new purchase based on your existing purchase history. DMSI has created a data mining tool that provides this very feature for users of Mail Order Manager.

Dedupe^SM - This process merges multiple customer files together and then purges duplicates, based on user defined criteria (name & street address, email, etc). The surviving record is most often the preferred one for mailing purposes. However, for building a database, you may choose to keep the most recent customer record, the most complete record, or perhaps the record with order transactions linked to it.