PRODUCTS WE SUPPORT

The right software package-along with the know-how to use it can greatly advance your marketing capabilities. DMSI has extensive experience with "best of breed" software products, and we can show you how to exploit your marketing software. Here are some of these packages and their applications:

Marketing Analysis Software tools, from DMSI
As a marketing professional, you may have asked the following: Why can't Marketing staff have their own dedicated software tools - on their own PC - just as Accounting and other disciplines do? WiseGuys is the answer: it is designed to be used by marketers. It provides a set of software tools for you to analyze your customer base inside and out.

1. WiseGuys resides on your own workstation using MS Access - once you are set up you can operate independently from your IT staff.
2. WiseGuys can link to most commonly used order entry systems, including Mail Order Manager.
3. WiseGuys performs Data Mining of customer transactions.
   
4. WiseGuys can answer very important questions for marketers:
      a. Who are your best customers?
      b. What is the Lifetime Value of your customer base, filtered by customer segment?
      c. What is the RFM score for each customer in you customer base?
   
5. WiseGuys provides Response Analysis: for you to analyze the effectiveness of your last mailing campaign. For instance, what percent of your mail file responded with an order?
6. WiseGuys supports point and click selection for broadcast e-mail. This allows you to select a specific audience for your targeted e-mail message.

For more details, see our WiseGuys FAQ

DMSI is proud to have served as a certified technical consultant for Mail Order Manager. The M.O.M. certification program requires intensive training-and that's added assurance that you'll receive the highest technical M.O.M. expertise when you work with DMSI. Our strength with M.O.M. is in four areas:

1. SYSTEM CONFIGURATION - getting M.O.M. configured to your specific business model is one of our specialties. M.O.M. contains more than 200 parameter settings to offer maximum flexibility. We'll make sure M.O.M. serves your needs, not the other way around.
2. DATA LOADING - We develop customized programs that initially load, and then refresh, the M.O.M. database from other legacy systems. We can upgrade Quickbooks users to MOM seamlessly in 2-3 days!
3. ON-SITE TRAINING - Our hands-on training can help you discover functionality from M.O.M. that you may be overlooking-like how to simplify your inventory management and streamline your invoicing.
4. CUSTOM MARKETING REPORTS - We develop queries and report programs-like response reports and lifetime value calculations-that provide vital information for marketers. Ask about Amazon-MOM, our data mining tool, or see more information Amazon-MOM: Data Mining comes to MOM.
5. REMOTE SUPPORT - We employ PC Anywhere software that enables our staff to dial into your system (upon your request) to assist you with problem diagnosis, repairs, and other support.
6. INTEGRATION WITH GOLDMINE - New in 2003, DMSI has created a new add-on package for Goldmine & MOM software users, for immediate release. This package displays, within a Goldmine customer view, of all of the linked order transactions from MOM!

Everest is ideal for distributors, resellers, and B-B sales organizations who need integrated, powerful E-commerce functionality without high-end expense. The key points here are integrated and powerful: no longer do you need to maintain separate databases for your accounting dept., your sales dept., and your fulfillment area. And powerful? Just look at this list of functions:

See for yourself! Contact us by phone (703) 941-8109 or e-mail, and we'll send you a free test copy of Everest on CD-Rom.

DoubleTake - www.peoplesmith.com
DoubleTake has long been recognized as the most powerful merge/purge product available for the desktop. The DMSI staff have taken this package one step further. We've built utilities to interface DoubleTake with your web site shopping cart export files. In this way you can automatically match and preview your shopping cart orders to see if these customers are already in your database (and avoid re-keying them).

TeleMagic - www.TeleMagic.com
TeleMagic uses a flexible 3-level relational database approach to database marketing. With three levels, TeleMagic can link multiple detail records (e.g., orders) to contacts, which in turn can be linked to organizations. DMSI uses this software very successfully in business-to-business installations.

iMarket/Dun & Bradstreet - www.iMarketInc.com
In March, 2001, iMarket became a division of Dun & Bradstreet. This database provides detailed prospect information on 10 millions U.S. businesses. DMSI uses iMarket technology to populate a client's B-to-B database with highly qualified prospects. The qualification and import process was fully automated-allowing you to follow up on prospect inquiries more thoroughly.

Customized Microsoft Access solutions
MS Access is a powerful all-purpose tool that allows DMSI staff to provide custom solutions for your database. These include marketing queries, custom reports, and import/export system integration solutions. In many cases, DMSI integrates these MS Access solutions with MS Excel and Word to provide extra functionality.