Background: The Virginia Company is a traditional catalog company, promoting the home-grown products of its native state of Virginia. Willis Logan, President, has used the Mail Order Manager catalog system for many years, but found it was limited in selecting names for massive seasonal mailings.

Solution: WiseGuys, from DMSI. Installed in July, 2003, the Virginia Company is now able to target mailings to its best customers. Willis has high praise for WiseGuys: "When WiseGuys was first implemented, it provided us with a way to slice and dice to analyze our data in terms of RFM and Lifetime Value. No other computer program has ever been able to provide this."