Important features of The WiseGuys tools:

1. WiseGuys resides on your own workstation using MS Access - once you are set up you can operate independently from your IT staff.


2. WiseGuys can link to most commonly used order entry systems, including Mail Order Manager. See more software integration below.


3. WiseGuys performs Data Mining of customer transactions.


4. WiseGuys can answer very important questions for marketers:
   A. Who are your best customers?
   B. What is the Lifetime Value of your customer base, filtered by customer segment?
   C. What is the RFM score for each customer in you customer base?


5. WiseGuys provides Response Analysis: for you to analyze the effectiveness of your last mailing campaign. For instance, what percent of your mail file responded with an order?
   
6. WiseGuys supports point and click selection for broadcast e-mail. This allows you to select a specific audience for your targeted e-mail message.

Easy Software Integration

DMSI is proud to announce that our WiseGuys Marketing Software can now interface with 8 popular software packages:

Our newest additions are Microsoft Navision and JD Edwards.

JD Edwards

Navision

1. MAS90 Accounting software (new in Sept, 2004)
   Recommended by more CPAs than any other business management application in its class, MAS 90 offers a broad selection of feature-rich solutions, including core accounting and CRM. As described above, the WiseGuys installation is part of a new Database Marketing initiative for clients of CSI in Springfield, VA.



2. Activant POS software (new in Nov, 2004)
   Activant's business management software provides powerful tools at point-of-sale checkout for independent retailers. The WiseGuys interface has been implemented at McDonald Garden Center in Hampton VA.



3. Natural Order (new in Dec, 2004)
   Natural Order is a leading catalog management system from Natural Solutions of Indianapolis, IN. Natural Order facilitates multi-channel marketing for both B-B and B-C environments. The WiseGuys interface was developed as part of a new installation at Sales Service/America, a catalog division of the United Way of America in Alexandria, VA.



4. Mail Order Manager (MOM)
   MOM is the market leader in catalog management software, with more than 5,000 installations. MOM's claim to fame is it's ease of use. WiseGuys has interfaced with MOM since Dec., 2003 to provide complete Database Marketing capabilities for multiple clients.



5. Ecometry
   Ecometry offers a fully integrated, real-time operational solution that seamlessly automates all front and back end functions of a growing business. With over 300 installations, Ecometry has provided software solutions to direct commerce businesses for over 10 years. WiseGuys has interfaced with Ecometry since Sept, 2004, to extend its marketing functionality.



6. CommercialWare Mozart (new in Dec. 2004)
   CommercialWare Mozart has been built for retailers and direct marketers to optimize the transaction lifecycle across all customer touch-points. WiseGuys completed its interface with Mozart in Dec., 2004.



7. NEW - Microsoft Navision (new in May, 2006)
   Microsoft Dynamics NAV offers growing small and midsize business a powerful yet cost-effective solution that can be tailored for your company. It can support customization and add-in software to meet industry or other specific needs. In addition, it can adapt as a growing business needs more power and functionality. Microsoft Product Review



8. NEW - JD Edwards (new in March, 2007)
   Built specifically for small- and medium-sized businesses, JD Edwards EnterpriseOne is an integrated applications suite of comprehensive, industry-specific business tools that offers rapid deployment and a lower total cost of ownership (TCO).

For more details, see our WiseGuys FAQ