A customer-focused marketing strategy is not just about technology; it also requires strategic improvements in processes. CRM experts have been saying this for years, yet many companies purchase software expecting a "magic bullet." Of course there is no magic bullet, but WiseGuys software can help build a solid foundation. Adding the consulting expertise of DMSI staff will provide even further improvements to your marketing operation.

DMSI WiseGuys Consulting Services begins where our software - and other packages - leave off. Our consulting provides added-value when software alone is not the complete solution. Here is the realm of consulting experience, from A to Z, that DMSI can apply to your marketing database needs:

A.   Access Programming - WiseGuys is built using MS Access. Our staff can provide installation, training and customization services for this easy-to-learn program.
B.   Building customer relationships - we'll demonstrate how to get a 360-degree view of your customers!
C.   Catalog - our specialty industry: see Ernie Schell's flattering review of WiseGuys in the April 2004 edition of Catalog Age.
D.   Database services - this is our core competency. We specialize in using MS Access for data manipulation and customer applications.
E.   E-mail - we'll show you how to target your customers using the e-mail capabilities of WiseGuys.
F.   Fundraising - the perfect arena for RFM and Lifetime Value analysis - and easily done using WiseGuys.
G.   Gee, wouldn't it be great to have a marketing database? (perhaps at least as powerful as your competition?)
H.   Hughes, Arthur - the guru of database marketing, who wrote the book Strategic Database Marketing that launched WiseGuys.
I.   Integrated Marketing Campaigns - do not attempt integrated marketing without an integrated marketing database! Ask us how.
J.   Johns Hopkins University - our president, Bruce Gregoire, is an adjunct professor in the Graduate Marketing program at JHU. This means exposure to cutting-edge solutions to your marketing challenges.
K.   Knowledge - first there is data, then information, then knowledge. Does your marketing staff know the difference?
L.   Lifetime Value Analysis (LTV) - if your marketing database cannot provide LTV, ask about WiseGuys. It is the most popular module in our program.
M.   Mail Order Manager (M.O.M) - one of the best catalog software applications available. Our WiseGuys software links directly to M.O.M. right out of the box!
N.   Nth select. This random approach to creating a mail file is not nearly as targeted as using WiseGuys. We'll explain how.
O.   On-demand software: ask about our experience with Siebel On-demand CRM, one of the best web-hosted applications available.
P.   Partnering - if you are a direct marketing agency that needs some added database firepower, we would love to work with you.
Q.   Quick Start - we can help you overcome "analysis paralysis" with a quick installation of WiseGuys. You'll have instant customer analysis within days, not months.
R.   RFM Analysis - Recency, Frequency, and Monetary value is the most powerful customer scoring technique for targeting your customers. Ask our staff to implement WiseGuys and watch your marketing programs thrive!
S.   Segmenting - the most basic concept in direct marketing. We can help find the 20% of your customers that will provide 80% of your response!
T.   Training programs - our staff preaches database marketing: let us devise a custom training program to teach your staff.
U.   Upgrade - if you are not satisfied with your current database solution, we can perform an audit and steer you to a better one!
V.   Vision - do you know where you want to go with your database? Perhaps we can help clarify your view.
W.   WiseGuys Marketing Software - the only stand-alone targeting software that uses RFM analysis. Do your own search with Google and prove it to yourself.
X.   Excellent feedback - from our clients, that is. Ask for our references before contracting with anyone else!
Y.   Yahoo stores - many of our clients have achieved significant incremental revenue with their online shopping cart. Ask us how.
Z.   Zip codes - central to consumer database marketing. 90210 means nothing to a computer; but Beverly Hills means everything to a marketer.