In 2003, DMSI introduced WiseGuys - a database marketing add-on package for MOM. Visualize MOM's List Management on steroids! WiseGuys helps you avoid becoming a DRIP (data-rich and information-poor) by exploiting your MOM data.
* New in 2006 - WiseGuys adds CrossSell: it launches emails to selective MOM customers who should have ordered two products together (e.g. a bat and a ball), and didn't. The CrossSell email recommends the missing item - with links to your web site. This is what made Amazon a premier marketer.
WiseGuys has been featured in the following publications:
1. MultiChannel Merchant
"Closer Look: WiseGuys Marketing Software", April 2004 issue.
"With this kind of bang for the buck, and for so few bucks, at that, WiseGuys is a no-brainer for companies still stuck in 'Excel hell".
Ernie Schell, MultiMerchant, formerly Catalog Age
Read the full Catalog Age article here.
2. Inside Direct Mail
"Data at Your Fingertips: Desktop Reporting Tools That Help You Measure Business Performance. January 2005 issue.
"Desktop Marketing, Inc. offers this marketing analysis software that links to a marketer's order entry system. Written in Microsoft Access, it automatically households files, segments customers into quintiles and assigns RFM scores to customer records. Users can apply lifetime value analysis to identify profitable cutomer segments and conduct response analysis to measure the effectiveness of direct marketing campaigns. Data filters help marketers reduce data anomalies that might skew analysis results. WiseGuys can be licensed in three different versions: Enterprise, Mail Order Manager customers and MySQL."
Hallie Mummert, Inside Direct Mail
Click here to see the full IDM article. 
3. Catalog Success March 2006
www.catalogsuccess.com
Act today! Schedule a web-based demo at your convenience:
Contact info@DesktopMarketingInc.com
Email DMSI
